Collarts

Case Study


Client: Australian College of The Arts

We Did:

  • Search Engine Optimisation
  • Google AdWords

Collarts (Australian College Of The Arts) is the ultimate learning vehicle for those seeking world-class education in the music and entertainment industry. The Collarts facility is a creative and dynamic learning space exuding passion, drive and opportunity.

Organic Domination

The Challenge


With the imminent launch of a newly designed and completely restructured website, Resolve were engaged to commence optimisation and ensure their organic presence was not negatively affected, though significantly improved. The Google display network has continued to be employed to serve banner advertising in the form of remarketing for the various courses and commencement dates, in addition to a complex arrangement of text ad campaigns.

How It's Done

The Process


The architecture of the new website was revised, working with senior staff and the website developer themselves, pre-launch. Our unique SEO methodology that is specific to Registered Training Organisations and Education websites was utilised, with the understanding that .edu.au domains have unique parameters within the Google algorithm that must be abided by.

Final Numbers

The Results


  • 100% of all requested keywords on page 1
  • 5 competitive keywords in top 3 positions
  • 8 New competitive Page 1 keywords within first 3 months