Client: True Value Solar
True Value Solar are the largest solar providers in Australia, with over 1,000,000 solar PV panels installed and more than 110,000 residential installations completed, in addition to a notable commercial solar industry presence.
Expanding the True Value Solar organic SEO presence in top 3 positions, into every other major city in Australia was not an easy task. Organic rankings in the Melbourne areas were stable, however also needed improving with an increased accuracy of visitor conversion tracking. We were further tasked with relaunching their social media presence in it’s entirety, in addition to providing a new look, feel and user experience on the website to be in line with the ever-evolving national brand.
How It's Done
Resolve integrated with the company’s internal resources and liaised with major stakeholders and sponsors in relation to link and content acquisition. Undesirable links and references were located and diligently removed, with a variety of additional online content created over time. New dedicated landed pages for each state around Australia were launched and new social media channels, with customised customer service processes for social enquiries developed.
- Top 3 Google positions for keywords in target cities
- 400+% increase in interstate enquiries
- 84% increase in non branded organic search terms
- 56% increase average time spent on site