University of Melbourne

Case Study

Client: University of Melbourne

We Did: 

  • SEO
  • Social Media Management
  • Social Media Advertising

The University of Melbourne and their Faculty of Business and Economics wanted assistance in promoting new and existing business degrees to increase international student enrolments and increase brand awareness in each of their key international markets.

International Awareness

The Challenge

The Faculty of Business and Economics needed a detailed SEO analysis and audit of their multiple websites and subdomains, with ongoing management of organic search and website conversions. We were also tasked with increasing international student enrolments and brand awareness and increasing brand awareness within their key international markets by utilising Social Media channels.

How It's Done

The Process

A full SEO Audit and optimisation was conducted with ongoing resource and analytics monitoring. Resolve was integrated into the existing in-house marketing team to operate Facebook, LinkedIn and Twitter. Full content strategy, creation and implementation was conducted with full advertising concept development, design and optimisation. Split testing of various ad groups, monthly measuring and reporting and community management was undertaken.

Final Numbers

The Results

Increase in Student Applications27.4%
New Website Clicks82,981
Increase in Facebook Fans74.2%
Increase in LinkedIn Followers31.6%
Unique Impressions1,942,599