Client: University of Melbourne
- Social Media Management
- Social Media Advertising
The University of Melbourne and their Faculty of Business and Economics wanted assistance in promoting new and existing business degrees to increase international student enrolments and increase brand awareness in each of their key international markets.
The Faculty of Business and Economics needed a detailed SEO analysis and audit of their multiple websites and subdomains, with ongoing management of organic search and website conversions. We were also tasked with increasing international student enrolments and brand awareness and increasing brand awareness within their key international markets by utilising Social Media channels.
How It's Done
A full SEO Audit and optimisation was conducted with ongoing resource and analytics monitoring. Resolve was integrated into the existing in-house marketing team to operate Facebook, LinkedIn and Twitter. Full content strategy, creation and implementation was conducted with full advertising concept development, design and optimisation. Split testing of various ad groups, monthly measuring and reporting and community management was undertaken.
- 27.4% Increase in student applications
- 82,981 New Website Clicks
- 1,942,599 Unique Impressions
- 74.2% Increase in Facebook Fans
- 31.6% Increase in LinkedIn Followers