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A well designed website is the first step towards building credibility for your business. It not only reflects well on your brand, but also serves as a virtual storefront for millions of users a year. Consider this: 93% of all online experiences begin with a search engine. As such, it is essential for your website[…]

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Digital marketing has changed the way marketers promote their brands – and with the increased emphasis on personalisation today, marketers have to provide more convenience, accessibility, and customised services. As such, digital marketers need to have a proactive approach with regards to understanding their consumers and plan their strategies accordingly. Digital Marketing Will Continue To[…]

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As search engine marketing continues to demonstrate its ability to provide website owners with highly qualified traffic, PPC (pay-per-click) marketing has emerged as a key advertising tactic for modern-day businesses. This is the primary reason experienced digital marketers continue to place their hard-earned digital ad spend budget with Google. With around 7 million advertisers spending[…]

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In contrast to traditional marketing practices that mostly revolve around a one-way communication process – a marketer talking to a potential customer and convincing them – inbound marketing can be defined as a meaningful way to connect with your customers. And this is exactly why it yields 3 times more leads per dollar than traditional[…]

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linkedin-blog

LinkedIn is known (sometimes notoriously) for being the most formal of the social media platforms. You won’t find Instagram’s casual beach pictures, Facebook’s updates about a personal relationship, or Snapchat’s wild partying videos. Instead, you will find relevant news about a multitude of industries, requests for freelance work, and promotions for open positions at a[…]

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resolve digital marketing

In today’s age, your company is at a huge disadvantage if it does not take advantage of the multitude of capabilities the Internet has to offer. According to recent studies, nearly half of businesses do not have an effective, integrated marketing strategy. While there are many roads to success in digital marketing, there are five[…]

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snapchat blog banner

Snapchat is often viewed as the most informal of the social media, given that its pictures and videos disappear after a certain amount of time. This mechanic has prompted users to post content on Snapchat that they normally wouldn’t on other social media channels. Despite this, Snapchat can still be used as an effective digital[…]

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