Common SEO Campaigns May Include
1. On-page optimisation
Small text related changes to get your website to look and act the way Google wants it to. This means very small, but very important changes. Most people would never notice the difference, in terms of aesthetics. Most of the changes are made to the code behind the scenes of your site, which is modified accordingly and represents the majority of the work involved in this particular area of SEO. Think of it as the timber framework of a house; it can’t be seen from the front, but it is of critical importance. You might hear words like “Meta” and “Major Tags”, “Internal Linking” and “Caching” being used to describe this process. This can be further explained in technical detail upon request.
2. Google Maps and Places Optimisation
Many web users these days search for businesses like yours by using the Maps function within Google. When a user is searching for your product in a certain area, we want to ensure that you are clearly seen on the interactive map that Google produces in the search results. In light of the above, the user does not necessarily need to be using the specific Map function within Google. As you may be aware, maps with business listings will be produced in the regular organic search results, which is another reason to have your business and website optimised for Google Maps.
3. Registration of Business Directory Listings
This is an integral part of Google Maps optimisation and creating new web references/votes as mentioned earlier on this page. Quality links from trusted business directories will assist with Google Maps rankings and also potentially generate web traffic directly from the business directory website itself.
4. Custom Linkbuilding Strategy
As previously mentioned, all our backlinking campaigns are tailored to the specific requirements of your website, target market and search queries. Without writing a thesis on the matter, we encourage the natural process of having others voluntarily link to your site. We do no buy backlinks.
These quality, natural links, assist with rankings and come from other websites in your industry with full consent from the webmaster, with no form of payment.
It should also be noted that the webpages that you link out to from your website, is of high importance.
5. Content Creation for your website
Search engines love websites with multiple pages of great, informative text content and favours them accordingly. If we deem your website design and content to be a little “thin” in terms of inner pages (page that are not the homepage) and text/words, then we, or yourselves if preferred, can write new content, add images and videos if require, on brand new pages for your website. This is not always necessary for every campaign and will be assessed during your initial website analysis.
My other Melbourne SEO Company charges for certain amounts of backlinks. Why don’t you?
In most scenarios, Linkbuilding is the most important part of SEO. So it is always part of any package that we do. But it is a “how long is a piece of string” situation, as every single campaign is different and nobody should be quoting for certain amounts, or types of backlinks.
Some websites need tens of thousands of links to get results from one keyword, and others need one or two, or maybe none at all. However those one or two links, may be highly costly, or difficult and time consuming to generate. There should NEVER be any different “levels” of linkbuilding or SEO efforts for single keywords, at respectively higher prices for higher amounts of links. When you pay X amount of dollars and receive Y amount of backlinks – this really means “we only try our best if you pay us enough”. The monthly cost of your campaign is predominantly relative to the level of competition in your specific market.
Regardless, Resolve Agency puts 100% into every single keyword for all clients. We build whatever number of links of varying types, that it takes to get results. Naturally, your budget will need to be higher if your market competition is tougher.