Let’s face it: digital marketing is a complicated, convoluted concept that requires an immense amount of time and effort to utilise properly.
Well, it can be. At first glance.
When you really begin to delve into digital marketing strategies, you’ll find that it isn’t so complex after all; it just takes a little bit of effort.
One of the most important digital marketing concepts to learn about is search engine optimisation, commonly abbreviated as SEO.
It’s common to avoid incorporating something into your business model if you’re not entirely sure what it is. However, SEO is a tool that is absolutely vital if you want your business to have any sort of success online.
There is not just one, but five reasons you should incorporate an SEO strategy into your business practices as soon as possible.
- Your PPC Will Skyrocket
When incorporating PPC into your digital marketing campaigns, Quality Score is very important to keep track of, as it determines what the cost per click is for your advertisement. However, part of what determines your cost per click is the content that’s on your website. Having relevant text that is rich in keywords that are related to your business will help lower this cost, ultimately earning you more money in the long run.
PPC is a tried and true method for increasing your online presence, and SEO can increase its efficacy even further.
- Increase Your Accessibility to Your Users
While it may seem obvious, not many business owners are aware of the fact that most of the links that are clicked on Google when a query is searched reside on the front page. If a link to your content is on a page other than the first, its chance of being followed by the consumer decreases exponentially, no matter the quality.
A solid SEO strategy will help ensure that search results containing your content will rank far higher than they would without it, and making it to the first page can often mean the difference between effort that delivers a return, and effort that is completely wasted because nobody got to see the result.
- SEO Complements Other Marketing Efforts
When combined with other forms of digital marketing, such as retargeting or PPC efforts, SEO strategies can prove to be outstandingly lucrative than if these strategies were implemented separately. Furthermore, the analytics data you acquire from each individual strategy can be used to bolster the other; drawing information about PPC and retargeting performance can significantly help your SEO strategy gain the momentum you need it to.
- Offline Conversion Will Improve, As Well
Similar to how business owners often do not understand the importance of having your content reach the first page of Google, approximately 50% of searches conducted on mobile devices are by consumers who are looking for a store they wish to visit within the same day. Having a solid SEO strategy will help consumers find your business and potentially make a purchase the same day.
- Lastly, You Will Gain an Edge on Your Competition
On the first page of search engine results, there are open spaces for paid listings, listings that incorporate GPS directions, and a slot for regular content. Making the most out of your SEO strategy involves positioning your company in each slot so that it receives the maximum exposure possible. The more consumers who see your company’s name, the more likely you are to make sales.
Furthermore, people are more likely to make a purchase from a company who they feel is authoritative in their industry, and having your business name in multiple areas of search results is the perfect way to engrain your brand into the minds of your consumers.
SEO is a concept that exponentially pays for itself if you take the time to learn its intricacies and applications. As time goes on, more and more businesses are beginning to focus on SEO, and companies who do not may find themselves at a disadvantage.
Running a business requires a constant pursuit of optimisation, and SEO has no replacement when it comes to efficacy on the Internet.