How YouTube Advertising Works
Some of our clients are surprised when we tell them that their customers are over on YouTube. We tell them it makes complete sense. Video is King. With over 1 billion people using YouTube, it is now the world’s second largest search engine. That’s why you need to be there.
As Google owns YouTube, you still use the same GoogleAds platform as you would with online search and display ads. Just like those, you get a stand-out advertising agency (ahem) to optimise your ad and select your audience demographics, working with you to get the best results possible. Your ads will appear either at the start or within a video and on the search pages of the most relevant areas.
Understanding YouTube Advertising
Because ads have been on YouTube since its creation, viewers are used to them and therefore more likely to watch them through to the end (and if they don’t – you don’t pay). Of course, it doesn’t hurt if your ad is also targeted at your ideal audience and works hard to capture their attention.
How do you get the most from your YouTube ad budget?
It’s our job to make sure that your advert gets click-throughs, engagement and ultimately conversions. We are accountable for the success of your ad. If it doesn’t perform we don’t get paid (we are a pay per performance agency). However, we are confident of our abilities. As Google Partners™ we know all the ins, outs and up-to-the-minute bits and bobs to make sure that your ad performs like an Olympic medallist.
Speaking of which, we have a proven track record. We work with some of Australia’s largest companies, putting their videos across the YouTube platform and achieving outstanding results in the form of conversions and engagement. That’s why they keep coming back.
It’s a popular misconception that to get results from a YouTube campaign, you need to ‘go viral’. Not so. We know what people watch, what gets them clicking and where to place your ad so it will garner the most interest. Our in-house team will take you through the process and, being technically-trained, can monitor and optimise your account to the max
You can advertise in various ways on YouTube. We can explore:
- Behind-the-scenes reportage
- Demonstrations of your product or service
- Lifestyle ads and promotions
All of our reporting is clear and relevant to your campaign. We show you the metrics that matter and make sense of the big picture.